| dc.contributor.author | HADI, ZULFIKA NANDA | |
| dc.date.accessioned | 2016-11-19T04:08:00Z | |
| dc.date.available | 2016-11-19T04:08:00Z | |
| dc.date.issued | 2016-10 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/6457 | |
| dc.description | The application of corporate social responsibility (CSR) in Indonesia is regulated in UU No. 40 2007 about company liability on article 74 which mentions the social responsibility to be borne by any corporations. CSR is one of the government's efforts to balance the economic growth and equitability. This study aims to determine how much CSR influences community perceptions and its impact on corporate image of PT. Astra International Motor-Hso. This study uses explanatory research method with unit analysis of community PT. Astra International Motor-Hso and survey analysis.The sampling technique in this research is Non-Probability Sampling Convenience sampling technique. Data collection uses questionnaires. Data process uses SEM with AMOS Applications 16. The study states that CSR brings effect to corporate image both directly and indirectly through the community perception. Therefore, it is expected to continue to maintain Astra social sharing through their CSR programs and enhance public communication, so that the CSR transfer to change the community perception leads to a positive success | en_US |
| dc.description.abstract | The application of corporate social responsibility (CSR) in Indonesia is regulated in UU No. 40 2007 about company liability on article 74 which mentions the social responsibility to be borne by any corporations. CSR is one of the government's efforts to balance the economic growth and equitability. This study aims to determine how much CSR influences community perceptions and its impact on corporate image of PT. Astra International Motor-Hso. This study uses explanatory research method with unit analysis of community PT. Astra International Motor-Hso and survey analysis.The sampling technique in this research is Non-Probability Sampling Convenience sampling technique. Data collection uses questionnaires. Data process uses SEM with AMOS Applications 16. The study states that CSR brings effect to corporate image both directly and indirectly through the community perception. Therefore, it is expected to continue to maintain Astra social sharing through their CSR programs and enhance public communication, so that the CSR transfer to change the community perception leads to a positive success | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA | en_US |
| dc.subject | CORPORATE SOCIAL RESPONSIBILITY | en_US |
| dc.subject | CUSTOMER’S PERCEPTION | en_US |
| dc.subject | CORPORATE IMAGE | en_US |
| dc.title | PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP PERSEPSI MASYARAKAT DAN DAMPAKNYA TERHADAP CITRA PERUSAHAAN “STUDI PADA MASYARAKAT SEKITAR PT. ASTRA INTERNATIONAL MOTOR-HSO YOGYAKARTA (DSN. MLATI, DS. SENDANGADI, SLEMAN, YOGYAKARTA)” | en_US |
