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      • 03. DISSERTATIONS AND THESIS
      • Students
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      • Faculty of Economics
      • Department of Management
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      •   UMY Repository
      • 03. DISSERTATIONS AND THESIS
      • Students
      • Undergraduate Thesis
      • Faculty of Economics
      • Department of Management
      • View Item
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      PENGARUH MOTIVASI, PERSEPSI, DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN (studi pada mobil merek avanza dikota Yoogyakarta)

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      COVER (100.9Kb)
      HALAMAN JUDUL (340.9Kb)
      HALAMAN PENGESAHAN (516.6Kb)
      ABSTRACT (83.57Kb)
      BAB I (99.50Kb)
      BAB II (451.1Kb)
      BAB III (387.0Kb)
      BAB IV (614.5Kb)
      BAB V (265.7Kb)
      DAFTAR PUSTAKA (84.80Kb)
      LAMPIRAN (866.7Kb)
      NASKAH PUBLIKASI (344.6Kb)
      Date
      2016-12-28
      Author
      SETIAWAN, RIZAL ARDI
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      Abstract
      This study was to analyze the Influence Motivation, Perceptions and Attitude Consumer Car Buying Decision Against Trademark Avanza in Yogyakarta. Subjects in this study is the consumer brand of Avanza car in Yogyakarta. This study used a sample of 50 respondents by the number selected by the accidental sampling method. The analysis tool used is to use Moderator Regression Analysis (MRA). Based on the analysis that has been done shows that motivation positive and significant effect on buying decision, perception of positive and significant impact on purchasing decisions, attitudes positive and significant impact on purchasing decisions.
      URI
      http://repository.umy.ac.id/handle/123456789/7847
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      • Department of Management

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