This study aims to analyze the influence of the consumers dissatisfaction, variety seeking, and the competitor’s advertising on the decisions of brand switching to provider IM3 card on students in muhammadiyah university of Yogyakarta. The subject in this study are students of muhammadiyah university Yogyakarta, which is located on lingkar selatan Ringroad, Tamantirto, Kasihan, Bantul, Yogyakarta. In this study, sample of 110 respondents were selected by using purposive sampling. Analysis test that used the multiple linear regression. Based on the analyze that have made the results are the consumers dissatisfaction, variety seeking, and the competitor’s advertising are positive significantly and simultant on the decisions of brands switching. Based on test results showed that the consumers dissatisfaction is positive significantly on brand switching partially. Variety seeking is positive significantly on brand switching partially. Competitor’s advertising is positive significantly on brand switching partially. R2 test results showed 0,446 and adjusted R square results is 0,431. This results are showed that in this study dependent variable consist brand switching, can explained by three independent variable consist consumers dissatisfaction, variety seeking, and competitor’s advertising is 43,1%. While it’s remain 56,9% illustrate present other variable which not explained within this model.