ANALISIS PERILAKU MASYARAKAT DALAM BERTRANSAKSI TUNAI ( Studi kasus : Pusat Bisnis di Jalan Malioboro )
Abstract
The research aims to give the empirical evidence on the influence of society knowledge on the program Gerakan Nasional Non Tunai (GNNT), the ATM usage, the credit card usage, and the supply of EDC machine on the transaction in the hub of Malioboro, Yogyakarta. . Sample uses 100 visitors respondents using simple random sampling where everyone can be respondent. The analysis is multiple regressions with SPSS 16. Researcher observes 4 aspects on the transaction that is explained to 20 questions on the questionnaire.
Based on the result shows that the society’ knowledge on the program Gerakan Nasional Non Tunai (GNTT), the ATM usage, the credit card usage, and the supply of EDC machine altogether influencing transaction. However, individually the knowledge on ATM usafe, the credit card and the EDC machine supply influencing the transaction, yet the Gerakan Nasional Non Tunai (GNNT) is not influencing the transaction in Malioboro