TOURISM MANAGEMENT FOR ETHNIC BASED TOURISM COMMUNITY IN CHINA, CASE STUDY IN XISHUANGBANNA
Tourism been regarded as the green industry since t and green economic for quite long time. The positive impact of tourism industry also been regarded as the most sustainable and lightest polluted industry in the developing countries. How to develop the tourism management been discussed among the scholars and experts within China and worldwide. As the government report announced (2016), China is moving into mass tourism era. The tourism management, especially culture based mass tourism management been serious focused. Xishuangbanna Dai Autonomous Prefecture (XSBN) as one of the first tourism destinations in China, tourism income yearly contributed over 60% to the local GDP. The Dai minority group, as the largest aboriginal group in XSBN, their way of life, traditional culture, etc. is the unique and valuable tourism resources for the tourists. The qualitative research with systematic literature review, participatory observation, and in-depth interview are applied which trying to discover the management approach of mass tourism in XSBN. The findings indicated that ‘company + community’ approach is applied as the new model for the ethnic based tourism management. For company, which could classify into ‘stated owned company’ and ‘private company’, both of which achieved a great success in satisfying the tourists, improving local people’s living standard and tourism facilities, etc. The findings also indicated some conflicts between ‘Tourism Company’ and local residents, such as the inequality of sharing the benefits, and the less discourse right in the decision-making section for the local residents, etc. these conflicts will impact to the tourism management forwarding to the Green Management.