THE INFLUENCE OF BRAND AWARENESS AND COSUMER TRUST ON BRAND TOWARD THE REPURCHASING OF FIREFLY AIRLINE TICKET IN BANDA ACEH
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The aim of this research is to know the influence of brand awareness and consumer trust on brand toward the re-purchasing of Firefly airline ticket in Banda Aceh. This study took 99 respondents of re-purchasing of FireFly airline tickets in Banda Aceh. This research was conducted at the Sultan Iskandar Muda airport in Banda Aceh. Data analysis method which used in this research is multiple linear regression. The research results showed that the variables Brand Awareness and consumer trust for brand have significant influence to the repurchasing of Firefly airline tickets in Banda Aceh. In the future, it is expected that the re-purchasing of Firefly airline tickets in Banda Aceh should be able to maintain their brand awareness and consumer trust for brand and to improve other factors which is capable to creating consent to the consumer so that the consumer wants to recommendate to the others.