INTERPRETIVE STRUCTURAL MODELLING OF GREEN TOURISM ENABLERS: AN APPLICATION IN THE BOROBUDUR’S TOURISM SUPPLY CHAIN MANAGEMENT
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Date
2017Author
SUSANTY, ARIES
PUSPITASARI, NIA BUDI
WULANDARI, PUTRI FAJAR
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This study aims to identify the hierarchical relationship among the significant enablers which is important to achieve the successful of the implementation of green tourism in Borobudur. This study use Interpretive Structural Modelling (ISM) as a method to establish a structure or hierarchical relationship among the enablers. This method starting with identify the element or critical success factor or enabler for green tourism and ending with the graph of the structural model. The process of identification the element or critical success factor or enabler was done by literature review and also by group problem-solving technique. Finally, this study found 16 key enablers for the success of implementation of the green tourism in Borobudur. Out of all these enablers, scarcity of resources has emerged as the most important factor for taking successful of implementation of green tourism. This implies that scarcity of resources is essential for taking all initiatives for implementation of green tourism