Servicing has increasingly become more significant as the service sector dominates world economies. As the service economy becomes more dominant, the society naturally becomes a bigger consumer of services thereby consuming more services and interacting more frequently with service providers. These interactions influence how individuals within the society live and behave. A positive service experience contributes to service pleasure and the society’s well-being. This raises the question of “how do we create and deliver a positive service experience?” According to current service literature, integrating the service co-creation concept, which refers to active involvement of both providers and consumers of service, positively contributes to enhanced service experience. However, the service experience as described in the literature focuses on the dimensions of consumer utilitarianism and producer profit maximisation. Such pursuits could lead to the sacrifice of the quality of life of the employees and the society. In this paper, we discuss the concept of values-based service co-creation that has the potential to transform not only the service experience, but foster greater social well-being in the long term. We propose embracing service co-creation as a corporate strategy and its integration with “servicing” Islamic core values, with the aim of achieving greater well-being for service participants and the society.