CIGARETTE ADVERTISING EXPOSURE AND SMOKING BEHAVIOUR AMONG TEENAGERS AT JUNIOR HIGH SCHOOL IN BANTUL DISTRICT YOGYAKARTA
PRABANDARI, YAYI SURYO
PADMAWATI, RETNA SIWI
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Background : The high cost of cigarette advertising in the Yogyakarta City leads to a trend of the promotion shift to the rural areas such as Bantul district. The age group of 13-15 years generally categorized as teenagers of junior high school age and they are easily provoked by the advertisement. Objective : The study is aim to determine the correlation between cigarette advertising exposure and smoking behavior among teenagers at junior high schools in Bantul District, Yogyakarta. Methods: This study is an observational analytical research with cross sectional design used to determine the correlation between cigarette advertising exposure and smoking behavior among teenagers at junior high schools of Bantul District. The populations are all the students at junior high schools in Bantul District. Total sample are 185 pupils from six randomly selected schools. Unit variant, bi variant and multi variant analysis are performed to the questionnaire answers. Result : The number of teenagers who had tried smoking is 39.5%, current smoker is 58.9% and susceptible to smoking is 11.6%. The proportion of boys who tried smoking is higher (63.5%) compare to girls (8.6%). The analysis shows that there is a significant correlation between cigarette advertising exposure and smoking behavior among teenagers at Junior High School in Bantul District (p = 0.00). The main factors associated with teenagers smoking behavior are the male gender, high level of cigarette advertising exposure, peer group, influence of siblings and lack of parents attention. Conclusion : Cigarette advertising exposure has a considerable influence on teenagers smoking behavior at junior high school of Bantul District. The effective health promotion programs need to be enrolled to reduce the influence of cigarette advertising exposure and appropriate policies are urgently needed to restrict the cigarette’s advertising exposure in the vicinity of school areas.