Vision 2020 initiated by Malaysian former Prime Minister, Tun Mahathir Mohamed put a target for the country to achieved developed country status by the year 2020. One of the important elements towards achieving this vision is eradicating poverty level throughout the country's population. The government has put quite a tremendous amount of effort in this area with initiations of a number of programmes to help shift up the income level and quality of life of these target groups. One of such programme initiated by the government is the Community Wellbeing Development Scheme (SPKR) - the anti-poverty programme and citizen prosperity development scheme. The objective of this programme is to reduce poverty population to 0.5%, by increasing the share of middle-income group household and improve their quality of life. This effort focuses on empowering them through enhancement of education, skills, business and physical facilities. The research aims to investigate the effectiveness of SPKR programme towards the poor community particularly at the rural area who involved directly with the programme on their satisfaction and quality of life. The study looks at the relationships between socioeconomic and demographic factors of the programme participants and the changes of their quality of life, identify the factors that influence the effectiveness of SPKR programme on the changes of participant's quality of life, and impact of the programme on enhancing the participant's quality of life. Data was collected through questionnaire survey in five states in Peninsular Malaysia which reported having the higher poverty populations. The findings indicate that more than three-quarter of the respondents strongly agreed that their quality of life is getting better and was satisfied with the level of income increment after the SPKR programmed. It was also found that there was a significant relationship between the social-demographic factors and monthly household income which include state of origin, marital status, education level, gender and age.