Pineapple in Malaysia is being produced by small-scale farmers and the estate. However, small-scale farmers usually practices traditional farming in producing pineapple because of the culture and the level knowledge they gain. Lack of enterprising skills and competitiveness prevents them to be more successful in pineapple farming. Thus, agricultural extension is important to provide knowledge and skills to improve production, income and quality of life. Therefore, this study aims to examine the relationship between socio demographic characteristics and respondents’ perception level of knowledge, skill and practices toward pineapple farming. The study was conducted at Johor and Selangor with 150 farmers. Closeended questionnaire have been used thru face to face interview. The result from this study shows that the perception of farmers towards the effect of extension services on knowledge and practices are high but moderate on skills. Then, perception of farmers toward extension agent’s organization, officer and activity are high. The result from chi-square analysis showed that race and state have a significance difference between respondents’ knowledge towards pineapple farming. Thus, education and state have a significances difference between respondent’s skills towards pineapple farming. In addition, race has a significance difference between respondent’s attitudes towards pineapple farming. . Hence, pineapple farming needs great intension by the government trough Malaysian Pineapple Industry Board to develop appropriate polices for this industry. Moreover, government sector should encourage all races of farmers to participate and attract them by giving some subsidies like as poultry and oil palm industries.