| dc.contributor.author | ANALIA, DEVI | |
| dc.contributor.author | TANJUNG, FAIDIL | |
| dc.contributor.author | FAIRUZI, SYOFYAN | |
| dc.contributor.author | PIMURA, RAMITA SARI | |
| dc.date.accessioned | 2017-08-15T03:49:39Z | |
| dc.date.available | 2017-08-15T03:49:39Z | |
| dc.date.issued | 2016-05-14 | |
| dc.identifier.isbn | 978-602-7577-70-1 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/12904 | |
| dc.description | Focus of this paper are to analyze marketing margin & efisiency and to analyze
farmer’s share at Tanjung Sani Vilage Tanjung Raya Subdistrict Agam District. Data
priode was taken in July – December 2015. This research was using survey data
and analyze by kualitatif. The result are margin at second channel (Rp 24.352,94/kg)
was bigger than first channel (Rp 22.846,15/kg) but farmer’s share at second
channel was smaller (55,72%) than farmer’s share at first channel (58,46%) and also
for value of marketing efficiency second channel was smaller than first channel.
Based on the result, researcher suggest farmer’s choosing second channel to
reduce their total cost by selling their product to district middleman directly. However
to increase their share, farmer’s suppose to choose first channel. Farmer’s should
doing vertikal integration to cut marketing channel so they can incease selling price
and farmer’s share. | en_US |
| dc.description.abstract | Focus of this paper are to analyze marketing margin & efisiency and to analyze
farmer’s share at Tanjung Sani Vilage Tanjung Raya Subdistrict Agam District. Data
priode was taken in July – December 2015. This research was using survey data
and analyze by kualitatif. The result are margin at second channel (Rp 24.352,94/kg)
was bigger than first channel (Rp 22.846,15/kg) but farmer’s share at second
channel was smaller (55,72%) than farmer’s share at first channel (58,46%) and also
for value of marketing efficiency second channel was smaller than first channel.
Based on the result, researcher suggest farmer’s choosing second channel to
reduce their total cost by selling their product to district middleman directly. However
to increase their share, farmer’s suppose to choose first channel. Farmer’s should
doing vertikal integration to cut marketing channel so they can incease selling price
and farmer’s share. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | AGRIBUSSINESS DEVELOPMENT OF HUMAN WALFARE (ADHW) | en_US |
| dc.subject | nutmeg | en_US |
| dc.subject | margin | en_US |
| dc.subject | eficiency | en_US |
| dc.title | NUTMEG’S (MYRISTICA FRAGGAN HAITT) ANALYZE MARKETING MARGIN AND EFFICIENCY OF TANJUNG SANI VILLAGE TANJUNG RAYA SUBDISTRICT AGAM DISTRICT | en_US |
| dc.type | Book | en_US |
