NUTMEG’S (MYRISTICA FRAGGAN HAITT) ANALYZE MARKETING MARGIN AND EFFICIENCY OF TANJUNG SANI VILLAGE TANJUNG RAYA SUBDISTRICT AGAM DISTRICT
PIMURA, RAMITA SARI
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Focus of this paper are to analyze marketing margin & efisiency and to analyze farmer’s share at Tanjung Sani Vilage Tanjung Raya Subdistrict Agam District. Data priode was taken in July – December 2015. This research was using survey data and analyze by kualitatif. The result are margin at second channel (Rp 24.352,94/kg) was bigger than first channel (Rp 22.846,15/kg) but farmer’s share at second channel was smaller (55,72%) than farmer’s share at first channel (58,46%) and also for value of marketing efficiency second channel was smaller than first channel. Based on the result, researcher suggest farmer’s choosing second channel to reduce their total cost by selling their product to district middleman directly. However to increase their share, farmer’s suppose to choose first channel. Farmer’s should doing vertikal integration to cut marketing channel so they can incease selling price and farmer’s share.