VALUE CHAIN OF PINEAPPLE IN MALAYSIA
NAWI, NOLILA MOHD
YUSOFF, MELISSA ALINA
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The aim of this study focused to map out pineapple value chain actors and their roles. A well-structured close ended questionnaire via face-to face survey was used to collect primary data from 170 farmers, 20 wholesalers, 30 retailers, and 6 processors, while structured interview schedule was used to obtain necessary information from farmer officials. The result of the value chain mapping using value chain framework showed that the major actors in the study area are input suppliers, pineapple producers, middlemen, wholesalers, FAMA, retailers, processors, exporters and consumers. In this study, pineapple value chain is constrained by lack of access to credit, high inputs price, shortage of labor, pests and diseases, flood, unfair price quotation, poor market information, high transport cost, lack of demand, product perishability, aging farmers and poor governance. The corresponding value chain activities in the period of survey were input supply, production, marketing and consumption. Seven (7) factors identified as the factors affecting pineapple supply using factor analysis are credit access, pineapple varieties, market information, distance, extension services, cost of input, and farm input subsidy. Therefore, this study recommends the need for designing appropriate intervention mechanisms focusing on the aforementioned factors to improve pineapple value chain performance and uplift the status of smallholder pineapple farmers.