FACTORS INFLUENCING THE ATTITUDES OF VEGETABLE FARMERS TOWARD THE USE OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) IN PENINSULAR MALAYSIA
RIZAN, NOR HASLINA NOR
ABDULLAH, AMIN MAHIR
NAWI, NOLILA MOHD
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The development of ICT, gadgets and mobile applications has expanded exponentially so much so, nobody in the country from children to elderly leave home without a gadget. This development is also being observed among farm producers. It is posited that farmers used ICT for both personal use as well as in their production as ICT will improve production and procurement of farm supplies efficiency. This research attempts to explore the types of ICT that Malaysian vegetable farmers used and factors that are influencing them to use ICT in their farm production. The study used the Technology Acceptance Model framework to analyze factors affecting ICT use. Face to face interviews were conducted on 360 respondents which were sampled by proportionate stratified sampling. A standard questionnaire was used to collect all relevant data needed for analysis. Descriptive factor and regression analyses were employed to the data gathered to obtain the required results and objectives. The respondents comprised 86.2 % male; Age from 17 to 78 years with a mean of 47 years old; most are educated until secondary schools. Four factors, namely Perceive Usefulness, Perceived Ease of Use, Subjective Norm, and Facilitating Condition, were found to be positively influencing the attitude of Malaysian vegetable farmers toward ICT usage. To enhance ICT usage among vegetable farmers, farmers training and extension should be intensified. ICT info-structure should be extended to rural areas to facilitate ICT use.