KOMUNIKASI PERSUASIF ANTARA CHAPSTER SALON PLUS-PLUS DI DAERAH SETURAN KABUPATEN SLEMAN YOGYAKARTA DENGAN PELANGGAN TAHUN 2016
Abstract
This study seeks to analyze the persuasive communication of chapster salon plusplus
in order to attract the attention of prospective customers in Seturan area of
Sleman district, Yogyakarta. As for the background of this research is their unique
persuasive style and different from the style of persuasive prostitute in general. Of
the two informants who studied the persuasive style there are those who share
similarities and differences in using persuasive communication, according to
science is an obligation for them. As for if they want to earn a lot of money, the
selection of roads is adjusted to the existing religious rules and norms.The two
informants we chose had different problems but have a common reasons that they
enter the world of prostitution, some of which were social and economic. This
study uses several references such as Onong, Uchjana, Jalaludin Rahmat,
Nasution, Suciati which contains the understanding and concepts of persuasive
communication, persuasive communication process, persuasive communication
strategy, and persuasive communication techniques. The informants in this study
are the chapsters of salon plus-plus who live in economic and social
pressures.The purpose of this study was to describe the persuasive communication
of chapster salon plus-plus that occurred with customers and potential customers.
The methodology used is qualitative descriptive which relies on sources of indepth
interviews with informants, observations on research objects and
documentation. The contents of this study in the form of data descriptions and
critical analysis of the author berdasrkan observations and data obtained. The
conclusions of this study show that their persuasive style of communication has its
own style in seducing prospective customers.