| dc.contributor.author | SUDARMAN, SUDARMAN | |
| dc.contributor.author | SOBIRIN, ACHMAD | |
| dc.date.accessioned | 2017-11-17T03:13:49Z | |
| dc.date.available | 2017-11-17T03:13:49Z | |
| dc.date.issued | 2017-09-16 | |
| dc.identifier.uri | http://repository.umy.ac.id/handle/123456789/16142 | |
| dc.description | Rapid development in the economic sector and the increasing of income resulting
arising consumption process by customer for both primary and secondary products. This
condition creates the needs of media in transaction system or payment channel. Nowadays,
many companies also run business payment service, one of them is Alfamart. As a retail
company, Alfamart also provides services such as payment channel and purchasing for
products & services outside their original trading goods with fee based income. This research
discussed about strategy planning or what is the most suitable strategy that could be
implemented and developed for increasing the revenue from fee based service transaction in
Alfamart. The research has done in 3 steps, first is input stage with IFE and EFE methods,
second is matching stage with IE and TOWS matrix method, and the last is decision stage with
QSPM method. TOWS matrix resulted in mapping strategy which supported the strategy from
IE matrix that resulted some elements or items from operational strategy for Alfamart. On the
decision making step, the instrument used was QSPM and as a result market penetration with
TAS (6,673), followed by market development strategy (6,275), and product development
(6,051). Market penetration strategy become priority recommendation for fee based transaction
service in Alfamart. From that strategy, the implementation will be describe to target strategy
with Balance Scorecard concept. | en_US |
| dc.description.abstract | Rapid development in the economic sector and the increasing of income resulting
arising consumption process by customer for both primary and secondary products. This
condition creates the needs of media in transaction system or payment channel. Nowadays,
many companies also run business payment service, one of them is Alfamart. As a retail
company, Alfamart also provides services such as payment channel and purchasing for
products & services outside their original trading goods with fee based income. This research
discussed about strategy planning or what is the most suitable strategy that could be
implemented and developed for increasing the revenue from fee based service transaction in
Alfamart. The research has done in 3 steps, first is input stage with IFE and EFE methods,
second is matching stage with IE and TOWS matrix method, and the last is decision stage with
QSPM method. TOWS matrix resulted in mapping strategy which supported the strategy from
IE matrix that resulted some elements or items from operational strategy for Alfamart. On the
decision making step, the instrument used was QSPM and as a result market penetration with
TAS (6,673), followed by market development strategy (6,275), and product development
(6,051). Market penetration strategy become priority recommendation for fee based transaction
service in Alfamart. From that strategy, the implementation will be describe to target strategy
with Balance Scorecard concept. | en_US |
| dc.publisher | PROGRAM PASCASARJANA UMY | en_US |
| dc.subject | fee based income, business strategy, market penetration, balance scorecard | en_US |
| dc.title | STRATEGI PENINGKATAN PENDAPATAN DARI JASA LAYANAN TRANSAKSI FEE BASED DI PERUSAHAAN RITEL ALFAMART | en_US |
| dc.type | Book | en_US |
