FAKTOR-FAKTOR YANG MEMPENGARUHI PELAJAR MADRASAH ALIYAH MU’ALLIMIN MUHAMMADIYAH YOGYAKARTA TIDAK MELAKUKAN SIMPANAN DI BANK SYARIAH
Abstract
The research aimed at analyzing the factors that affect the students of
Madrasah Aliyah Mu’allimin Muhammadiyah Yogyakarta not to save in Bank
Syariah (Islamic Bank) with the research variables of culture, knowledge, and
marketing.
The research type was explorative descriptive by using primary data. The
samples of the research were 100 respondents selected by using random
sampling. The analysis tool used to analyze the data was binary logistic
regression using SPSS.
Based on the research conducted, the three variables of culture,
knowledge, and marketing had significant effect toward the dependent variable
which was the decision of Madrasah Aliyah Mu’allimin Muhammadiyah
Yogyakarta students not to save in Bank Syariah.
Keywords: Bank Syariah, culture, knowledge, marketing