BOOK AND E-BOOK PIRACY BEHAVIORBASED ON MODEL THEORY OF PLANNED BEHAVIOR
HATI, SRI RAHAYU HIJRAH
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Piracy or counterfeiting of a product is still a very important global issue. This is due to the increasing number of production, buying and selling of pirated products, thus becoming a serious threat to the world economic and socio-cultural welfare. This research aims to examine the factors that influence the intention of someone in the piracy of books and e-book especially academic books. Research conducted based on previous research that focuses on the behavior of piracy by using The Theory of Planned Behavior Model which is attached from attitude towards behavior, subjective norms, and perceived behavioral control. Piracy is an unethical and illegal behavior so that there is a development of TPB model by adding ethics theory consisting of moral obligation and perceived benefits; as well as a deterrence theory consisting of fear of legal consequences and perceived likelihood of punishment. The research method used in this research by purposive random sampling technique, by distributing questionnaires online using google form. A total 293college students are completed questionnaires. The results of study showed that affect, moral obligation, perceived benefits have a significant effect on attitude towards of book and e-book piracy. Attitude, habitual conduct, and moral obligation was also found have a significant effect on intention to pirate. In contrast, fear of legal consequences, perceived likelihood of punishment has no significant effect on attitude in book and e-book piracy behavior. It is expected that the results of this study can be input for book publishing industry as the book and copyright book holders; as well as government to be able to cooperate with each other in overcoming the behavior of book and e-book piracy that occurred in Indonesia.