CREATIVE FUNDING AND MARKETING IN SHARIA BANKING
MetadataShow full item record
The development of sharia banks in Indonesia can be shown by 4 indicators namely total assets, total DPK, market share and total financing. Given the population of about 85% of Muslims, then the market share which only about 5% indicates that conditions are not optimal. The purpose of this study there are several. First, identify the problems that cause the slow development of sharia bank market share. Second, analyze the source of Islamic bank funds. Three, discuss creative marketing strategies. This research is descriptive quantitative research. The result, related to the first problem, the problem is the mental block in the community. First mental block, some people assume that sharia bank with conventional bank the same, just change clothes with Arabic name (Mudharabah, Musyarakah, Ijarah). Second mental block, sharia banks more expensive.Third mental block, Islamic banks are still not sharia. Related to the second issue, the source of Islamic bank funds should be thought of from various sources that have not been excavated before. Related to the third problem, one of creative marketing solution is to invite ustad to give understanding about syariah bank to the pilgrims.