STRATEGIC MANAGEMENT ANALYSIS DEVELOPMENT OF CATTLE AGRIBUSINESS IN NORTH SULAWESI WITH CONCEPT APPROACH "COOPERATIVE FARMING"
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Based on the concept of strategy management, this study examines the capabilities of the "cooperative farming" concept in the analysis of three stages of strategy formulation (analysis of the external environment (EFE) and internal environmental analysis (IFE), IE matrix analysis, SWOT analysis, and QSPM analysis) on the development planning of beef agribusiness in North Sulawesi. Further description of the situation and problems of cattle farming business conducted by farmers in North Sulawesi. The goal is to get the latest model about the concept of agribusiness development strategy of beef cattle in North Sulawesi. The concept of "cooperative farming" is a model for empowering farmers by "social engineering", "economic engineering", "technological engineering" and "value-added engineering" and jointly implemented between farmers, the private sector and the government. Primary data were obtained by conducting in-depth interviews of 50 cattle ranchers, 12 beef traders, 2 local government officials related to the research, and 2 professors of beef agribusiness researchers. While secondary data is collected and obtained from relevant articles or literature, internet and data Central Bureau of Statistics. Research result; a serious concern in the industry competition is the entry of newcomers, although the intensity of competition is included in the medium category. The concept of "cooperative farming" is able to minimize the weakness factor, avoid the threat factor and increase the opportunity factor. The recommended general strategies are product development, market penetration, market development, backward integration, forward integration, and horizontal integration. While the priority strategy is to improve the role of institutions supporting the agribusiness system.