Consumers are the top priority for this cafe, therefore Luk Coffe & Book always put the quality of service and promotion in increasing sales. But lately it is known that most customers who come only average customers who have been to this cafe and cafe owner constrained in marketing communication to increase the number of customers that impact on sales results. This is due to the threats and weaknesses of this cafe. This research uses descriptive qualitative research method. Data collection is done by interview and documentation. Informants in the study were 3 people. The results of this study indicate that the implementation of marketing communication strategy Luk Coffe & Book Yogyakarta done with efforts to deliver a message will be a new product that is produced by the selection of media online and offline. In addition, the direct approach to consumers has also been frequently done by owners and employees of Luk Coffe & Book Yogyakarta. The implementation of marketing communication strategy of Luk Coffe & Book Yogyakarta is done by efforts to deliver the message of new product that is produced by choosing the media online and offline.