Browsing Master of Management by Subject "customer satisfaction"
Now showing items 1-3 of 3
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PENGARUH KUALITAS LAYANAN DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN NASABAH DAN LOYALITAS NASABAH (STUDI PADA NASABAH UMKM PD BPR BANK BANTUL)
(MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-06-20)This study aims at analysing and describing the effects of the service quality and customer relationship management at PD BPR Bank Bantul on the customer satisfaction and loyalty. The object of this study is PD BPR Bank ... -
PENGARUH PERSEPSI NILAI DAN KEPUASAN KONSUMEN TERHADAP POSITIVE WORD OF MOUTH DAN PEMBELIAN KEMBALI (STUDI PADA KONSUMEN KLINIK KOPI YOGYAKARTA)
(MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-06-20)This study aims to determine the impact of perceived value on customer satisfaction and positive word of mouth with repurchase intentions as mediating role. The object in this research is Klinik Kopi Yogyakarta, while the ... -
PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI E-CRM DAN E-SERVICE QUALITY TERHADAP LOYALITAS PELANGGAN E-COMMERCE
(MM UMY, 2018)E-commerce is an electronic process in which individuals or organizations conduct transactions, buy, sell, transfer, or exchange products, services and or information. E-commerce has many benefits that add to the level ...