PENGARUH PERSEPSI NILAI DAN KEPUASAN KONSUMEN TERHADAP POSITIVE WORD OF MOUTH DAN PEMBELIAN KEMBALI (STUDI PADA KONSUMEN KLINIK KOPI YOGYAKARTA)
PRAMADHA, HENDRA MAULANA
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This study aims to determine the impact of perceived value on customer satisfaction and positive word of mouth with repurchase intentions as mediating role. The object in this research is Klinik Kopi Yogyakarta, while the subject is their consumers who had been visit Klinik Kopi before. This study uses sampling by purposive sampling technique. The number of samples in this study were 136 respondents. Data were obtained through questioner distributed all through the google form due to Covid-19 pandemi. Data analysis techniques using SEM with Partial Least Square (PLS) and SmartPLS software. Based on the results of the analysis, show that perceived value has significant effect on customer satisfaction, and customer satisfaction has a significant effect on repurchase intention, customer satisfaction has a significant effect on positive word of mouth, repurchase intention has significant effect on positive word of mouth. In conclusion this study accepts 4 hypotheses.