Browsing Master of Management by Subject "word of mouth"
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PENGARUH PERSEPSI NILAI DAN KEPUASAN KONSUMEN TERHADAP POSITIVE WORD OF MOUTH DAN PEMBELIAN KEMBALI (STUDI PADA KONSUMEN KLINIK KOPI YOGYAKARTA)
(MAGISTER MANAJEMEN PROGRAM PASCASARJANA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-06-20)This study aims to determine the impact of perceived value on customer satisfaction and positive word of mouth with repurchase intentions as mediating role. The object in this research is Klinik Kopi Yogyakarta, while the ...