AKTIVITAS PERSONAL SELLING WARUNG KOPI MR.BEANS DALAM MENARIK MINAT PENGUNJUNG PADA TAHUN 2017
Abstract
This study aims to analyze the Personal Selling Activities of Mr.Beans Coffee shop in
Interesting Visitors Interest in the Year 2017.
The technique used to collect data in this research is by observation. The observation is
done by interview in Mr. Bean, comes with documentation and data triangulation. The method
used is Descriptive Qualitative method of researching the status of a group of people, an object
condition, system of thought or events in the present. This type of research seeks to explain
certain social phenomena. Qualitative research can also be interpreted as research that is
descriptive and tend to use analysis with inductive approach.
The result of this research is doing promotion strategy of Mr. Beans uses Personal
Selling, which is planning, determining potential targets by creating a list of relationships,
conducting situation analysis, preparing tools in personal selling, determining and preparing
salespeople, designing and defining roles. The steps taken by Mr.Beans coffee shop include,
firstly, a preliminary approach. Both Presentations and Demonstrations, which in convincing
potential customers, describe the product being sold. The third step overcome objections, namely
by asking the objections experienced by prospective consumers with the products offered. The
fourth step is closing the sale. The last step of Follow Up and Maintenance in order to get
consumers feel satisfied and make a loyal customer. In Personal Selling activities conducted by
Mr.Beans coffee shop looks very simple and about the target, but too time consuming and less
effective because it only uses one salesperson.