This research was purposed to find out how the perception of each Bigo live user for gift and beans content in social media Bigo Live. The perceived perceptions of Bigo Live users are indirectly based on the user experience during using Bigo Live. The perceptions that informants also directly provide input and user expectations on the development of security systems at Bigo Live. The methodology used in this research is descriptive qualitative. Based on the research purposes and researcher’s consideration, techniques that used in this research is accidental sampling. the results of this research is the result of data retrieval with in-depth interview techniques that researchers have done to the Bigo Live users In this research at the perceptions by informants, the researcher was looked there are several factors that affects user perceptions, for example experience and memory, and the cultural background. Based on these factors made the perception formed from the users are different from each other. The cultural background of each informants based on their environment that made of thoughts informants to give a perceptions for Bigo Live. experiences and memories are based on the time informants have spent for use Bigo live which is makes a memory and has own opinion against Bigo Live. Beside from above factors, the other aspect underlined in this research is the expectations factor agaimst Bigo Live. The point in this aspect is informants or users of Bigo Live give the expectations especially on security systems in Bigo Live to be more assertive and responsive against users who made the pornographic action when use this app.