Competitions in hospital industry in Sleman now has become fiercer than ever before forcing companies to have strategy and raising quality of service to the customer. Researcher trying to analyze the implementation of customer relations strategy that exist in Sakina Idaman Hospital Sleman and the process of changing model of service from status of a mother and child hospital into public hospital with the existence of customer relations. The research methods used in this study is a descriptive with qualitative closure that a problem solving procedure and investigate by describing the facts of research’s object condition. The methods of collecting data done through the interview, observation, and documentation. Based on the research result, customer relation activity has going well. however, according to the researcher it hasn’t fully implemented, hence why the result did not achieved full potential. Customer relations strategy that implemented by Sakina Idaman Hospital in the process of changing model from status of a mother and child hospital into public hospital is building social media network using Instagram, Twitter, and Facebook; increasing the quality of service using service of excellent method which greeting customer with hospitality, quickly fulfilling customer needs and maintaining good relations; and trust with customers, responding to critics and feedbacks also attention to detail (complaint handling).