The purpose of this research is to know the response of Students to the new loo change Indosat Ooredoo in Bantul Regency, Yogyakarta As is known Indosat has been acquired by another telecommunication company based in Qatar that is Ooredoo so require replacement of the logo and need to do rebranding so it needs to do a deep study how far rebranding strategy undertaken Indosat Ooredoo naughty accepted by the community. The method used in analyzing research data is quantitative research method with descriptive analysis technique, by doing logo test based on David E. Carter's theory. Collecting primary data from reference books, journals, questionnaires, and secondary data ie data from the internet which is then analyzed, understood so that can be obtained a conclusion that the originality of 60 respondents by 40% or 24 people chose the number 5 (very original), from aspect of differentiation 60 respondents by 33% or 20 people choose the number 1 (very low), from the aspect of Simple Logo (Easy to Capture, Understood in Short Time) 60 respondents by 42% or 25 people choose number 4 (simple), from the aspect the readability of the logo of 60 respondents by 45% or 27 people choose the number 4 (easy to read), from the ease of recall of 60 respondents by 47% or 28 people choose the number 4 (easy to remember), from aspects that reflect the type of business from 60 respondents by 47% or 28 people chose the number 4 (clear), from the aspect of ease of application to various media from 60 respondents by 38% or 23 people chose the angkl a 3 (medium).