Browsing Department of Management by Author "FATMAWATI, INDAH"
Now showing items 1-20 of 31
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ANALISIS PENGARUH CITRA RUMAH SAKIT DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA RSUD KABUPATEN PEKALONGAN
SANTOSO, M AGUS (FE UMY, 2010-05-31)Citra dan kepuasan pelanggan merupakan faktor paling penting bagi perusahaan untuk mempengaruhi loyalitas pelanggan dalam pembelian ulang maupun untuk merekomendasikannya pada orang lain. Hasil dari penelitian ini menunjukkan ... -
ANALISIS PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HANDPHONE MEREK SAMSUNG DI YOGYAKARTA
RAFIU AWALUDIN, RAFIU AWALUDIN (FE UMY, 2016-10-29)This study aimed to analyze the Influence Buying Decision Against Brand Equity Brand Samsung mobile phones in Yogyakarta. Subjects in this study were students Muhammadiyah University of Yogyakarta who use mobile phones ... -
ANALISIS PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE
HERMANTO, WAWAN (FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016)This study was conducted to determine the effect of trust, ease, quality terhdap purchase decision information online. Settings used in this study is Bukalapak.com, which is one of the leading online marketplace in Indonesia. ... -
ANALISIS PENGARUH NILAI HEDONIS DAN NILAI UTILITARIAN TERHADAP NIAT BERPERILAKU PADA INDUSTRI PUSAT KEBUGARAN DI YOGYAKARTA
RIYANDI, ARDHIN BAHTIAR (FE UMY, 2016-12-21)This research aims to analyze the influence of utilitarian value and hedonist values against the behavior intention on the fitness center industry in Yogyakarta. On the subject of the research is the consumer of fitness ... -
DAMPAK KESADARAN MEREK KOSMETIK HALALTERHADAP NIAT PEMBELIAN ULANG: EFEK MEDIASI PERSEPSI KUALITAS DAN LOYALITAS MEREK
SAPUTRI, DIGNA FIERDA (FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)Banyak perusahaan yang berusaha memenuhi kebutuhan akan kosmetik dengan berbagai macam inovasi produk. Inovasi produk kosmetik dilakukan oleh produsen untuk memperoleh kepercayaan konsumen terhadap produk seiring banyak ... -
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN DAN LOYALITAS BELANJA ONLINE
PERMATASARI, FITRI BINTANG (FE UMY, 2017)Penelitian ini bertujuan untuk menguji pengaruh faktor penerimaan teknologi dan kualitas pelayanan website terhadap kepuasan dan loyalitas konsumen dalam belanja online. Penelitian ini dilakukan di Yogyakarta. Metode ... -
PENGARUH CELEBRITY ENDORSER, KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL PEMEDIASI (STUDI PADA PENGGUNA SHAMPOO PANTENE DI UMY)
DANA, HAFID LINTAS (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-09-13)This study aims to determine the effect of celebrity endorser on product quality towards purchasing decisions with brand image as mediator in the Pantene shampoo. This study uses primary data with a number of samples used ... -
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPEDA OLAHRAGA MEREK POLYGON DENGAN GAYA HIDUP SEHAT SEBAGAI VARIABEL PEMODERASI
WIJAYA, RONNY (FEB UMY, 2020)This study aims to determine the effect of brand image, product quality, and price on purchasing decisions for Polygon brand sports bicycles with a healthy lifestyle as a moderating variable. This study uses primary data ... -
PENGARUH CITRA TOKO SUASANA TOKO DAN PERTUNJUKAN TOKO TERHADAP NIAT BELI ULANG PADA MIROTA BATIK YOGYAKARTA
NURLISTIYO, MUHAMAD MIFTAH (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-09-26)We already know that the competitive world of retail business in Indonesia is getting tighter, every company competing to attract customers and maintain its existence in the market. Research conducted aimed to determine ... -
PENGARUH DIMENSI ELECTRONIC WORD OF MOUTH (EWOM) TERHADAP PENERIMAAN INFORMASI DAN NIAT UNTUK MENGGUNAKAN PADA SMARTPHONE SAMSUNG
SANTIKA, FRAN (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03-25)This study aims to analyze the influence of the electronic word of mouth (EWOM) dimension on the acceptance of information and intention to use. The independent variables in this study are eWOM messages, quality of arguments, ... -
PENGARUH DIMENSI MEREK TERHADAP NIAT BELI ULANG
SARI, AJENG ANTIKA (FE UMY, 2017-04-26)Penelitian ini bertujuan untuk mengidentifikasi hubungan antara merek hijau, kesadaran, citra merel, dan kepercayaan merek, nilai yang dirasakan dan niat beli ulang. Data dikumpulkan melalui kuesioner survei terstruktur ... -
PENGARUH EKUITAS MEREK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL PEMEDIASI
NUGROHO, FAUZI CHANIF (FE UMY, 2017-05-05)Research aimed to analyze the Influence of Brand Equity, to Customer Loyalty with Customer Satisfaction as a variable pemediasi at Starbucks Coffee cafe. In this study Starbucks Coffee in Yogyakarta as a research object ... -
PENGARUH EXPERIENTIAL MARKETING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN PADA MOBIL HONDA JAZZ DI YOGYAKARTA
UTAMI, WINDYTA WAHYU (FAKULTAS EKONOMI UMY, 2016)This research aims to analyze the influence of experiental marketing and customer satisfaction toward the customer loyalty on Honda Jazz car in Yogyakarta. The object of the research was Honda jazz car in Yogyakarta. The ... -
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI KEMBALI OBJEK AGROWISATA KALIGUA
K, UJANG MUHAMMAD (FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-10)This research aims to analyze the effect of experiential marketing towards the tourists’ decision process to revisit the tourism object of Kaligua Agrotourism. The object of this research was Kaligua Agrotourism, Pandansari ... -
PENGARUH FORMAT IKLAN KOMPARATIF DAN NON KOMPARATIF TERHADAP RESPON KOGNITIF DAN NIAT PERILAKU
BIKORIN, BIKORIN (FAKULTAS EKONOMI UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016)This research aimed to analyze the influence of comparative advertisement format and non comparative toward cognitive responses and behavioral intentions. In this research, the writer chooses the participants who used ... -
PENGARUH KARAKTERISTIK MEREK, KARAKTERISTIK PERUSAHAAN, KARAKTERISTIK KONSUMEN - MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK
PALUPI, DYAH RETNO (FE UMY, 2017-02-24)This research aims to analyze the influence of the influence of brand characteristics, company characteristic, consumer - brand characteristic on brand loyalty through brand trust. The subject in this research that is ... -
PENGARUH KEGEMBIRAAN, KECINTAAN PADA MEREK, DAN CITRA MEREK TERHADAP KOMUNIKASI MULUT KE MULUT
NINDYASWURI, LAKSITA (FE UMY, 2017-04-26)This research aims to analize the influence of excitement, brand love, and brand image on word of mouth. Sampling method used in this research is the nonprobability sampling and nonprobability sampling purposive sampling ... -
PENGARUH KEPERCAYAAN KONSUMEN TERHADAP KESEDIAAN MEMBELI ULANG MELALUI MEDIASI SIKAP, DAN PERSEPSI RISIKO (STUDI PADA KONSUMEN E-COMMERCE SHOPEE DI YOGYAKARTA) THE INFLUENCE OF CONSUMER TRUST ON WILLINGNESS TO BUY THROUGH ATTITUDE, AND PERCEIVED RISK AS THE MEDIATION (STUDY ON E-COMMERCE SHOPEE IN YOGYAKARTA)
MUBAROK, WAHYU RIZQI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-08-18)This study aimed to analyze how the influence of consumer trust, attitudes, and perceived risk on willingness to buy on-line on Shopee products. Subjects in this study are students who are domiciled in Yogyakarta and ... -
PENGARUH KEPRIBADIAN MEREK DAN PROMOSI PENJUALAN TERHADAP NIAT BELI ULANG KONSUMEN DENGAN EKUITAS MEREK SEBAGAI VARIABEL PEMEDIASI
PRASETYO, FIRMAN (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-11-23)This study aims to analyze the effects of brand personality on brand equity, sales promotion on brand equity, brand equity on consumer repurchase intention, brand equity mediation on the effect of brand personality on ... -
PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP NIAT PEMBELIAN KEMBALI DENGAN EFEK MODERASI PERSEPSI KEEFEKTIFAN MEKANISME E-COMMERCE
MUARIF, HABIB (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-15)This study aims to analyze the influence of satisfaction and trust on repurchase intentions with the moderating effect of the perception of the effectiveness of the e-commerce mechanism. The independent variables in this ...