Browsing Department of Management by Author "KHOIR, MASYHURI MIFTAKHUL"
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PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN LAPTOP LENOVO
KHOIR, MASYHURI MIFTAKHUL (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-12-14)This study aims to analyze the effect of product quality, brand image, price perceptions and promotion of purchasing decisions of Laptop Lenovo on Universitas Muhammadiyah Yogyakarta. In this study the sample obtained as ...