This study aims to analyze the effect of product quality, brand image, price perceptions and promotion of purchasing decisions of Laptop Lenovo on Universitas Muhammadiyah Yogyakarta. In this study the sample obtained as many as 150 respondents selected by using purposive sampling method with data collection techniques using questionnaires. The analysis tool used is Multiple Linear Regression and use validity test, reliability test, t test, F test, and determination using SPSS 20 application. Based on the analysis that has been done: (1) Product Quality, Brand Image, Price Perception and promotion simultaneous to purchase decision of Laptop Lenovo. (2) brand image does not effect on purch decision of Laptop Lenovo. (3) product quality has a positive and significant impact on purch decision of Laptop Lenovo. (4) price perceptions have a positive effect on the significance of purchasing decisions of Laptop Lenovo. (5) promotion have a positive effect on the significance of purchasing decisions of Laptop Lenovo