Browsing Department of Management by Author "KUSUMA, ALYSSA BELLA"
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PENGARUH ANAK PADA PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN BARANG TAHAN LAMA DALAM KELUARGA DI KECAMATAN KASIHAN, BANTUL, DAERAH ISTIMEWA YOGYAKARTA
KUSUMA, ALYSSA BELLA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-12-22)The aims of this research were to analyze and explain the children’s influence on family purchased decision making process for durable goods and the difference in the degree of children’s influence on every step of the ...