Browsing Department of Management by Author "SETYANINGRUM, DEWI"
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ANALISIS PENGARUH CITRA MEREK, KUALITAS PERSEPSIAN, DAN PERSEPSI HARGA, TERHADAP KEPUASAN PELANGGAN DAN MINAT BELI ULANG PRODUK HALAL
SETYANINGRUM, DEWI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-12-30)The aim of this research is to analyze the effect of brand image, perceived quality, price perception toward the customer satisfaction and their intention in repurchasing the Halal products. The case study of this research ...