The aim of this research is to analyze the effect of brand image, perceived quality, price perception toward the customer satisfaction and their intention in repurchasing the Halal products. The case study of this research was Wardah cosmetics. The subjects of this research were customers of Wardah cosmetics who reside in Yogyakarta and had made a purchase of the product. This research was conducted with 170 respondents in total. The sampling technique used in this research was non probability samplingwith purposive samplingmethod. The data were collected through questionnaire which was distributed to respondents using Google form. Furthermore, the data were analyzed using Structural Equation Modeling (SEM) in AMOS 22 software. Based on the result, it can be concluded that brand image, perceived quality, and price perception have positive effect on customer satisfaction. Customer satisfaction has a positive and significant effect on repurchase intention. Moreover, the brand image, perceived quality, and price perception also have positive effect on the repurchase intention. Those elements have strong correlation because the customer satisfaction can mediate relationships between brand image, perceived quality, and price perception to the repurchase intention.