Browsing Department of Management by Author "WIDOWATI, RETNO"
Now showing items 1-20 of 22
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ANALISIS PENGARUH CITRA MEREK, KUALITAS PERSEPSIAN, DAN PERSEPSI HARGA, TERHADAP KEPUASAN PELANGGAN DAN MINAT BELI ULANG PRODUK HALAL
SETYANINGRUM, DEWI (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-12-30)The aim of this research is to analyze the effect of brand image, perceived quality, price perception toward the customer satisfaction and their intention in repurchasing the Halal products. The case study of this research ... -
ANALISIS PENGARUH KEPERCAYAAN, KOMITMEN, KOMUNIKASI, DAN PENANGANAN KELUHAN TERHADAP LOYALITAS NASABAH BANK MANDIRI, CABANG YOGYAKARTA
NUGROHO, LUTFI SETYO (FE UMY, 2017-04-18)This research is motivated by the phenomenon of competition in the banking industry in order to gain customer loyalty. Quite a large number of banks especially in the area of Yogyakarta, create a branch of Bank MANDIRI ... -
PENGARUH BRAND EQUITY DAN DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN TIDAK TERENCANA PRODUK PAKAIAN
MUHAMMAD BURHANUDIN, ANWAR (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-05-29)Penelitian ini bertujuan untuk menguji pengaruh brand equity dan display produk terhadap keputusan pembelian tidak terencana (impulse buying). Subjek pada penelitian konsumen yang pernah membeli produk pakaian merek ... -
PENGARUH CITRA MEREK, KUALITAS PERSEPSIAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE APPLE iPHONE DI CILACAP THE INFLUENCE OF BRAND IMAGE, PERCEIVED QUALITY, AND PERCEIVED PRICE ON THE DECISION TO PURCHASE SMARTPHONE “APPLE iPHONE” IN CILACAP
PAMBUDI, REXY ANJAS (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-08-16)This study was to analyze The Influence of Brand Image, Perceived Quality, Perceived Price on the Decision to Purchase smartphone Apple iPhone in Cilacap. The object in this research is the smartphone Apple iPhone and ... -
PENGARUH CITRA MEREK, KUALITAS PERSEPSIAN, FITUR, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI
WIBOWO, BAYU PRASETYA (FE UMY, 2017-04-19)Penelitian ini dilatarbelakangi oleh fenomena munculnya vendor smartphone-smartphone baru yang bersaing satu sama lain termasuk bersaing dengan vendor smartphone-smartphone lama atau yang sudah lebih dulu sudah ada dipasaran ... -
PENGARUH CITRA MEREK, KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI PT. ASELI DAGADU DJOKDJA
FARAHDIBA, DEA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-12-21)This study aims to analyze the influence of brand image, product quality, price perceptions, and promotion of consumer purchasing decisions on products of PT. Aseli Dagadu Djokdja. The subjects in this study were consumers ... -
PENGARUH CITRA MEREK, PERSEPSI HARGA, DAN KUALITAS PERSEPSIAN TERHADAP KEPUTUSAN PEMBELIAN
FIRMANSYAH, IQBAL (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019)This study aims to analyze the Influence of Brand Image, Perceived Price, Perceived Quality on Purchase Decision Shampoo Clear at Yogyakarta. The subjects in this study were consumers who have ever bought shampoo Clear at ... -
PENGARUH EXPERIENTIAL MARKETING TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING
TSABITA, FITRIA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2016-04-23)This researche do to analyse the relation of Expereintial Marketing, Customer Satisfaction & Customer Loyalty The House of Raminten. One of marketing approach to createz support customer loyalty is do marketer product using ... -
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING
PUTRA, R. WICAKSANA PANDEGA (FE UMY, 2017-12-21)This study aims to analyze the influence between experiential marketing variables on customer loyalty, experiential marketing to customer satisfaction, customer satisfaction on loyalty and experiential marketing to ... -
PENGARUH HEDONIC SHOPPING VALUE, GAYA HIDUP BELANJA TERHADAP EMOSI POSITIF DAN IMPULSE BUYING DI MATAHARI DEPARTMENT STORE YOGYAKARTA
HANDAYANI, TANZA (2019-12-30)The research aims to analyze the influence of hedonic shopping value and shopping lifestyle against impulse buying either directly or through an intervening variable that is positive emotion. The object of this research ... -
PENGARUH KEPRIBADIAN MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN WANITA TOKO JOLIE)
BAHAR, WAHYU SAPUTRA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-01-28)This study aims to analyze the influence of brand personality variables on purchasing decisions, brand trust in purchasing decisions, brand personality on brand trust and brand personality on purchasing decisions through ... -
PENGARUH KESADARAN MEREK, ASOSIASI MEREK, KUALITAS PERSEPSIAN, LOYALITAS MEREK DAN NEGARA ASAL TERHADAP KEPUTUSAN PEMBELIAN ULANG
PRASETYO, MUHAMMAD IKHWAN MULDIA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-01-25)This study aims to analyze the effect of brand awareness, brand association, perceived quality, brand loyalty and country of origin on the decision to repurchase Skechers brand shoes in the Special Region of Yogyakarta. ... -
PENGARUH KUALITAS LAYANAN, CITRA MEREK, PERSEPSI HARGA TERHADAP KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN PRODUK SECARA ONLINE
ISTIQOMAH, RIA DIKA (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2020-03-24)This study aims to analyze the effect of service quality, brand image, price perception on trust and purchasing decisions on the E-commerce platform Zalora.co.id. the development and progress of E-Commerce has become common ... -
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PESERTA BPJS KESEHATAN DIKANTOR CABANG GEDONG KUNING YOGYAKARTA
INFIATI, LILIN (FE UMY, 2017-04-20)Penelitian ini bertujuan untuk menguji secara simultan dan parsial Pengaruh Kualitas Pelayanan yang meliputi Tangible, Reliability, Responsiveness, Asurance, Empathy Terhadap Kepuasan Peserta BPJS Kesehatan. Obyek penelitian ... -
PENGARUH KUALITAS PERSEPSIAN, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TAS RAJUT MEREK “DOWA”
KISDIANTONO, KISDIANTONO (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-08)Penelitian ini dilatar belakangi oleh Produk Tas Rajut yang mendunia hingga mampu di pasarkan sampai ke Benua Eropa dan Benua Amerika dan mampu bersaing dengan produk tas-tas lain. Dalam penelitian ini peneliti menguji ... -
PENGARUH PERSEPSI GREEN MARKETING TERHADAP CITRA MEREK DAN KEPUTUSAN PEMBELIAN (SURVEI PADA KONSUMEN LAMPU PHILIPS LED DI YOGYAKARTA)
HARSONO, HENDRI AGUNG (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-21)Penelitian ini bertujuan untuk menguji pengaruh green marketing terhadap citra merek dan keputusan pembelian lampu Philips LED di Yogyakarta. Data diperoleh dengan menyebarkan kuesioner kepada responden yang merupakan ... -
PENGARUH PERSEPSI KONSUMEN PADA STRATEGI BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PENGGUNA JASA PERAWATAN SEPATU DI SHOES MEDICAL YOGYAKARTA)
ZUHAIR, MUHAMMAD FIRAS (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-03-05)This study aims to analyze the Influence of Consumer Perception In Strategies Marketing Mix On Purchase Decision Shoe Care Service (Case Study on Shoes Medical Shoe Care Service user in Yogyakarta. The subjects in this ... -
PENGARUH PERSEPSI KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN JNE EXPRESS
SAMBODO, SATRIYO (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-11-27)This study aims to analyze the influence between perception service quality variables on customer satisfaction, perception service quality to customer loyalty, customer satisfaction on customer loyalty and perception service ... -
PENGARUH PERSEPSI PADA IKLAN DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK MIE INSTAN MEREK MIE SEDAAP WHITE CURRY
RAHMANA, TRI INDAH (FE UMY, 2017-04-20)This study aimed to analyze the influence of perception in advertising and celebrity endorser toward the consumer purchase decision of Noodles products especially Sedaap white curry brands. Objects in this study is Mie ... -
PENGARUH PROFITABILITAS, INVESTMENT OPPORTUNITY SET, LEVERAGE TERHADAP KEBIJAKThesisAN DIVIDEN TUNAI
PRASETYA, AGUS EKO (FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018)Penelitian ini bertujuan untuk menguji secara empiris pengaruh profitabilitas, investment opportunity set, dan leverage terhadap kebijakan dividen tunai. Variabel dependen dalam penelitian ini yaitu kebijakan dividen, ...