Browsing Department of Management by Subject "Brand Association, Quality Perception, Brand Loyalty, Country of Origin Image, Green Marketing."
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PENGARUH EKUITAS MEREK, CITRA NEGARA ASAL DAN GREEN MARKETING TERHADAP MINAT BELI KONSUMEN
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-12-17)This study aims to analyze the The Influence of brand equity, country of origin image and green marketing on consumer buying intention Low Cost Green Car (LCGC) Toyota Car in Yogyakarta . In this study the sample obtained ...