Browsing Department of Management by Subject "Brand Characteristics, Company Characteristic, Consumer - Brand Characteristic, Brand Trust, and Brand Loyalty"
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PENGARUH KARAKTERISTIK MEREK, KARAKTERISTIK PERUSAHAAN, KARAKTERISTIK KONSUMEN - MEREK TERHADAP LOYALITAS MEREK MELALUI KEPERCAYAAN MEREK
(FE UMY, 2017-02-24)This research aims to analyze the influence of the influence of brand characteristics, company characteristic, consumer - brand characteristic on brand loyalty through brand trust. The subject in this research that is ...