Browsing Department of Management by Subject "Brand Equity, Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty and Purchase Decision"
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ANALISIS PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HANDPHONE MEREK SAMSUNG DI YOGYAKARTA
(FE UMY, 2016-10-29)This study aimed to analyze the Influence Buying Decision Against Brand Equity Brand Samsung mobile phones in Yogyakarta. Subjects in this study were students Muhammadiyah University of Yogyakarta who use mobile phones ...