Browsing Department of Management by Subject "Brand Image"
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PENGARUH CITRA MEREK, KUALITAS PERSEPSIAN, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE APPLE iPHONE DI CILACAP THE INFLUENCE OF BRAND IMAGE, PERCEIVED QUALITY, AND PERCEIVED PRICE ON THE DECISION TO PURCHASE SMARTPHONE “APPLE iPHONE” IN CILACAP
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-08-16)This study was to analyze The Influence of Brand Image, Perceived Quality, Perceived Price on the Decision to Purchase smartphone Apple iPhone in Cilacap. The object in this research is the smartphone Apple iPhone and ...