Browsing Department of Management by Subject "Brand Image, Perceived Quality, Lifestyle, and Purchase Decision. Citra Merek, Kualitas Persepsian, Gaya Hidup, dan Keputusan Pembelian."
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PENGARUH CITRA MEREK, KUALITAS PERSEPSIAN, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN HIJAB ELZATTA
(FE UMY, 2018-03-21)This study aims to determine the influence of brand image, quality of perceptions, and lifestyle to the purchase decision of Elzatta Hijab in Yogyakarta City. Subjects in this study were consumers who had been involved in ...