Browsing Department of Management by Subject "Brand Image, Price Perception, Service Quality, Repurchase Decision. Citra merek, Persepsi Harga, Kualitas Pelayanan, Keputusan Pembelian Ulang."
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PENGARUH CITRA MEREK, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG KONSUMEN BIOSKOP CINEMA XXI YOGYAKARTA
(FE UMY, 2017-12-22)The Study Aims To Analysize The Influence of brand image, price perception, and service quality on the repurchase decision film audience Cinema XXI Yogyakarta. The subject in this study was students University Muhammadiyah ...