Browsing Department of Management by Subject "Brand Image, Product Quality, Customer Satisfaction, Customer Loyalty, Structural Equation Modelling"
Now showing items 1-1 of 1
-
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA BATIK SADEWA SRAGEN
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2018-05-26)This study aims to analyze the effect of Brand Image and Product Quality toward Customer Loyalty through Customer Satisfaction on Batik Sadewa Sragen. In this study the sample obtained as many as 186 respondents selected ...