Browsing Department of Management by Subject "Brand Personality, Brand Trust, Purchase Decision"
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PENGARUH KEPRIBADIAN MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN WANITA TOKO JOLIE)
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2019-01-28)This study aims to analyze the influence of brand personality variables on purchasing decisions, brand trust in purchasing decisions, brand personality on brand trust and brand personality on purchasing decisions through ...