Browsing Department of Management by Subject "Brand awareness, Perceived quality, brand loyalty, and repurchase intentions. Kesadaran merek, Persepsi kualitas, Loyalitas merek, dan Niat beli ulang."
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PENGARUH KESADARAN MEREK PADA NIAT BELI ULANG KONSUMEN DENGAN PERSEPSI KUALITAS DAN LOYALITAS MEREK SEBAGAI VARIABEL PEMEDIASI
(FE UMY, 2017-03-30)This research intends to analyze the effect of brand awareness on consumer repurchase intention with quality perception and brand loyalty as the mediating variable. The subject of the research is the students of UMY who ...