Browsing Department of Management by Subject "Brand image, product quality perception, country of origin perception, and purchase decision."
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PENGARUH CITRA MEREK, PERSEPSI KUALITAS PRODUK DAN PERSEPSI NEGARA ASAL TERHADAP KEPUTUSAN PEMBELIAN PADA SMARTPHONE MEREK OPPO
(FE UMY, 2018-05-07)This study aims to analyze the influence of brand image, perception of product quality and country of origin perception of purchasing decisions on smartphone brands OPPO (study on smartphone users in the Faculty of Economics ...