Browsing Department of Management by Subject "Corporate Social Responsibility, Trust, Corporate Reputation and Word of Mouth. Tanggung Jawab Sosial Perusahaan, Kepercayaan Pelanggan, Reputasi Perusahaan, Komunikasi dari Mulut ke Mulut Pelanggan."
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PENGARUH TANGGUNG JAWAB SOSIAL PERUSAHAAN TERHADAP KOMUNIKASI DARI MULUT KE MULUT PELANGGAN DIMEDIASI OLEH KEPERCAYAAN PELANGGAN DAN REPUTASI PERUSAHAAN
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-12-22)This study aims to determine the effect of corporate social responsibility on word of mouth with trust and corporate reputation as mediating variable, a study on Hero Supermarket customer in Yogyakarta. The sampling ...