Browsing Department of Management by Subject "Country Of Origin Image, Product Knowlede, Product Involvement. Citra Negara Asal, Pengetahuan Produk, Keterlibatan Produk"
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PENGARUH CITRA NEGARA ASAL, PENGETAHUAN PRODUK, DAN KETERLIBATAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG
(FE UMY, 2018-03-20)This study aims to analyze the effect of perceive product quality, Country Of Origin Image, Product Knowledge, Product Involvement toward to purchasing decisions of Smartphone Samsung on Yogyakarta. In this study the Sampel ...