Browsing Department of Management by Subject "Differentiation Strategy, Brand Image, Price Perception, Promotion And Purchasing Decisions."
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PENGARUH STRATEGI DIFERENSIASI, CITRA MEREK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MIE SAMYANG DI YOGYAKARTA
(FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH YOGYAKARTA, 2017-08-25)This study aims to identify the influence of differentiation strategy, brand image, price perception and promotion to purchase decision on Samyang noodle product in Yogyakarta city. Data were taken from the sample of 100 ...