Browsing Department of Management by Subject "EMOTIONAL BRANDING"
Now showing items 1-1 of 1
-
PENGARUH PENGALAMAN PEMASARAN, EMOSIONAL MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK (STUDI PADA KONSUMEN SMARTPHONE ASUS MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA)
(FAKULTAS EKONOMI UMY, 2016)This research aims to analyze the influence of Marketing Experience, Emotional Branding and Brand Trust toward the Brand Loyalty (A Study on ASUS Smartphone’s Customers Student In University Of Muhammadiyah Yogyakarta). ...